Joe Strategy

During the past couple of years, what have you been doing in your business?  Have you been a “rock skipper” or a “puddle jumper”?  I know its a strange question to ask on a site dedicated to strategy, but its an important question because they speak to the mentality of a companies strategic approach. Consider the differences:

• Companies that “puddle jump” are making moves that allow them to avoid the next X, Y or Z that can befall them.  They are making very tactical moves that are by design cautious and practical. As an example, a puddle jumper is a company that probably reduced their advertising/marketing spend in the past couple of years.
• Rock skippers are doing things a little differently because their focus isn’t geared towards avoiding the water, but getting across the water as quickly as possible. They recognize that because of the nature of business sooner or later  they are going to get wet.  As an example, a rock skipper probably increased their sales/marketing budget during the past couple of years and likely made some strategic investments in people, equipment and opportunity.

There is obviously a time and place for puddle jumping; the early part of 2009 was definitely a year for puddle jumping, both because of fear and sheer necessity.  However, you can’t be a puddle jumper for too long because sooner or later the rock skippers are going to come out to play because they see the opportunity in others hesitation. The fundamental difference is that puddle jumpers have been positioning themselves to survive to the end of the recession while rock skippers have spent the past couple of years positioning themselves to not only survive but also be growing during and after the end of the recession.

Is it better to be one or the other?  I suppose it depends on the personal preference of each company, but I like being a rock skipper.

One of the most dreadful parts of starting a business is writing the business plan. They can be incredibly boring, long-winded and often times end up collecting dust on your bookshelf.

Joe Strategy’s advice to small businesses can fix that! Welcome to Business Plans 101, the most basic and uncomplicated understanding of what’s good and bad about business plans that you will find. Read more

“The test of a first rate intelligence is the ability to hold two opposing ideas in mind and still retain the ability to function.  One should, for example be able to see a situation as hopeless yet be determined to make it otherwise.”
– F. Scott Fitzgerald

Let’s face it, seeing the glass as both half full and half empty at the same time is a difficult task, but one that must happen if a company is to survive and thrive during adversity.  Strategic planning provides a great opportunity to do so, because it allows us to step back from the daily battles, consider the possibilities and establish a direction.  Adversity is better dealt with when we know where the light in the tunnel is and what it represents.  While this can be challenging, Joe Strategy believes there are three skills needed to plan during a crisis. Read more